Studio Metropolis-based Seismic Capital Group is launching its funding efforts with an preliminary capital deployment of $100 million. The corporate’s first funding will present $10 million of funding to on-line media networking firm Recreation Cloud Community Inc., which gives manufacturers with infrastructure to promote and interact with customers inside video video games.
“Proper now, most promoting goes into tv, streaming and social media,” Seismic president and chief funding officer Eric White stated. “However shifting into the long run and the expansion of the gaming world, there’s going to be an incredible quantity of promoting being completed throughout the gaming world … and so they’re going to be a number one participant in that. In order that’s one of many fundamental causes we determined to take a position GCN as our first firm.”
Seismic was based in 2020 by White with Alice Neuhauser, Yann Geron and Steve Weinstein, the latter of whom is now its chief govt officer. As a diversified holding firm, Seismic is concentrated on early-stage know-how corporations. It has spent the previous couple of years getting up and working, and a spokesperson stated that the launch was a rigorously thought-out course of given the corporate’s “distinctive construction” as a holding firm quite than a conventional enterprise capital agency.
White stated Seismic would spend money on about 10 corporations whole with the $100 million.